Even though the Interpack in Düsseldorf has been postponed until next year, the conveyor system manufacturer Dorner is presenting its planned trade fair highlights on the web.
To generate as many qualified contacts as possible for the website, TSCHAIKA has initiated some activities.
E-mail marketing with newsletters for various target groups, posts on LinkedIn, Facebook, Xing
and Google Mybusiness, as well as paid LinkedIn ads for decision-makers in industries such as food, pharmaceuticals and packaging. In addition, press releases were launched. Another important aspect was to integrate the sales partners at an early stage.