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11.03.2020

Content marketing: videos instead of print

Not only we from TSCHAIKA think that a picture is worth a thousand words. We know exactly why video content marketing is on the fast lane.

Even more than social media and Google, pictures and videos transport emotions and are credible. For example, we have creatively implemented this with Superwurm. Because content is extremely important, because good storytelling can bind customers to a company in the long term.

Usage strategies of users have to be distinguished: Is the customer actively looking for content or does he just want to be entertained "on the go"? Which target group should be addressed? And which channels are relevant here?

In order to produce video content successfully, we consider a strategic approach to be extremely important.