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For some time now we have been successfully pushing content marketing for two B2B companies.
While only a few years ago, a lot of marketing budget was spent on print and online ads, paid press releases and industry entries, today we act in a more concrete and cost-friendly way.
We publish relevant content on social media channels, the Google My Business platform and PR networks of online media, editorial offices, journalists, document networks - with the aim of becoming more visible online for potential customers, but also for customer relationship management.
This is done with search engine-optimised editorial contributions in various text forms as well as infographics and videos.
The result confirms our work: in addition to more traffic on the customer websites, among other things, this activates the acquisition of new customers.