Target group specific advertising works best in social networks. We are currently responsible for the Facebook advertising budget of a company specialising in nutritional supplements.
Limited to a campaign around a high-quality vitamin C product, we carefully work out the benefits. Especially because there are strict regulations for manufacturers within the EU for health claims.
In addition to the conception of the video ads, we define various target groups through detailed targeting and adapt them again and again on the basis of precise analysis data. Already after almost a month with success - with a reach of several 100,000 people and high link clicks on the web shop.
The result is five different motion graphics with the main focus on "Strengthening the immune system", "Energy metabolism", "Tiredness and fatigue" and towards autumn "Cold". At the moment we are not yet allowed to present the video ads on our website.